Santa Claus sometimes comes across as a little vindictive. That "Naughty and Nice" list seems a little harsh, but then again good behavior should be rewarded and bad behavior should be punished. You might call it encouragement or holding people (children in this case) accountable for their actions. All the time we hear about holding leaders accountable for their actions and it only stands to reason that everyone should receive consequences which are consistent with their behavior. That's the basis of morality in many respects and it's part of what keeps a society in order. In fact, to do otherwise is the essence of decadence and many have observed that a large portion of our population here in the USA has become morally decadent. Pretending that rioting and looting are justifiable and criticizing policemen for defending themselves is pretty much exactly the opposite of what we should do.