The lyrics for the song featured in this video appear in the chapter called "Marshmallow Cheese" from Evil Willie. In the book the song is performed by Evil Willie's kid band, which he keeps around for the purpose of writing and performing songs which promote the products produced in his candy and ice cream producing plant. The song was the idea of the lead singer of the kid band and it was intended to be a promotional jingle for a product that had not yet been created, but which he and the other band members thought would have potential for confectionery success. Evil Willie rejects the idea and declares that he's the candy-making genius in the room and that the band should stick to playing songs which promote products that already exist. Click here for more information about Evil Willie!